The secret to growing your online audiences involves taking your content to the next level. How are you going to do that? It’s simple. Optimize your content. If you are struggling in optimization, here are the things you need to learn about:
1.Work as if you are a digital publisher.
When you think of yourself as a simple broadcaster, you have the tendency to just spread the word across all platforms without a plan. That makes you more vulnerable to mistakes. To prevent this from happening, dedicate enough time crafting a decent content.
2.Keep your content mobile-ready.
Majority of Internet users these days browse from their smartphones. So when creating your content, make sure they are suitable for mobile devices. For example, videos should be square and vertical, has a subtitle, and not more than a minute in length.
3.Use art when making your headlines and your copies.
One trick that will be helpful is to use engaging photos for your website’s preview or thumbnails. If it looks good enough, people will be more interested in it and will likely visit it.
4.Adjust your content depending on where you are going to post it.
You eventually need to tweak some details of one content to make it more accessible on other platform. If you have an Instagram video, you might need to do some changes to make it fit on YouTube.
5.Be natural when interacting with your audience.
Authenticity is an important value in social marketing services. Even if the interaction is not face-to-face, people can figure out if you’re being true or not. Always practice it especially when you are having one-on-one interactions.
6.Get help from the influencers in your industry.
You can improve your chances of being discovered by getting help from outside of your company. This refers to the most-followed people in your field. This is an opportunity to expand your network and build a better presence online.
7.Produce content that are worth-sharing.
A shareable video provides value to anyone who sees it. Is your video something that your followers want to share with their friends? Do the video evoke their emotions? People will likely share something that eludes positivity and happiness.
8.Continue to improve your performance.
When it comes to tracking your performance, take a look at your metrics or analytics. Several platforms already have this kind of feature. If you are not getting enough likes, shares, and your reach has not increased, it’s time to double your efforts.
9.Get the top stories from various platforms.
For you to make sure your content will be significant to your audience, continue to be on the lookout for the trending stories in your niche.
10.Create something new from a trending existing content.
It could be as simple as making your own version of a popular video. You can also use your creativity to give some twist to a trending story. Or if you have enough resources, make your own memes!