Are you familiar with Search Engine Optimization (SEO)? If you do, you know that you have to do certain things in order for you to rank high in the search engine results. ASO is actually like that. If you have a mobile app development and you want to increase the number of organic downloads, then you’ve come to the right article. Today, I am going to talk about 6 proven ways to help improve your ASO. But wait, what exactly is ASO?
What is ASO?
ASO stands for App Store Optimization and the idea is really the same as SEO, only that you want your application to be at the top of the app store search results. You see, even though some Featured apps are getting installed in a lot of smartphones readily, most applications are actually getting installed after a person searches for a particular feature. This is where ASO comes in. You will have to do some things that will help you get found in the App market. Here are some proven strategies that can help you get on top:
If you know SEO, you know the value of using keywords, right? That is actually also true when it comes to App store optimization. Part of the keywords you will use will have to include your own brand. What is the name of your app and what are its purported features? Remember, you only have 100 characters, so be creative in using your keywords. For example, if your app is a mobile banking app, you could use something like “[Your App Name] Easy Mobile Banking” or something like that. Make sure to put the keywords at the beginning to really help with the optimization process. Put your keywords on the title and the description.
Your title is also another aspect of ASO. Your title should consist of the name of the application and it should also consist of some of your keywords. The idea here is to put some keywords on it, but make it a point that it won’t look overstuffed or forced, otherwise, App stores are going to reject your application.
Your icon is going to set your application apart from the many apps in the market. Therefore, you have to craft it in a way that it grabs the attention of your potential customers. To do that, only use two or three colors to create your logo. Second, it should somehow reflect what your app can do. Third, the simpler it looks, the better.
Although it can only be seen once a person taps on your app’s icon, the description is also mandatory because it helps people know what it actually does. Keeping the description simple and straight to the point is key. If anything, you can use bullet points to quickly highlight the features of your app. You should also put a little bit of introduction as well. Construct it in a way that it will look like a Call-to-Action (CTA).
5. Add Screenshots and Videos
To really help convince people to download your application, you will also need to include some screenshots and videos as well. Videos are great because they will really know how it looks and performs in real-time.
6. Review Section
Each application will have a review section. As a developer, it is your job to look at it often as people might have concerns or suggestions on how to make the application better. The more positive reviews you get, the better your chances of getting ranked higher in the app store search results.
App Store Optimization (ASO) is necessary if you want to increase the number of people who will download and install your app. Doing the strategies that are outlined in this article will really help you get to the top of the list.