1. Subscription Invites
Special thanks to third-party platforms and plugins, subscription invitations to newsletters and email updates now come in various forms, from headers and pop-ups to fly-ins and footers. If creating a vast email list is the highlight of your digital marketing effort, feel free to seek the help of your web design company.
Another thing you can include in your homepage is a lead magnet, or an “offer” that is hard to refuse. Several company homepages nowadays offer free trials and other online services. Why not offer a free eBook or discount coupons?
3. Search function
Do you have a huge website with many web pages? Then, it would be great to put a search function on the home page. This is very convenient for people who want to discover more web content without navigating too much.
Keywords are important elements that give your homepage some “SEO juice.” Make sure to optimize your website’s homepage for search. Include the most relevant keywords in your headlines and title tag.
Your company logo is the very first thing people see on your homepage. The most strategic area to put this? At the top left part of your homepage. Exercise your creative freedom in putting together a logo for your brand. Just don’t include too much unnecessary visual elements.
6. Special entry points
Does your website serve special members? If there is the need to give access to some special features to a small subset of visitors, come up with a cool way for them to log in.