Google actually rewards websites that continually upload fresh and new content. In other words, search engines love websites that are always updated.
However, do note that it can get the “updated” status without actually having to write original content. You can just revisit your old posts and update them and you will get the status.
That being said, how can you effectively go back to your posts and get that coveted ‘updated’ status? Here are some tips from a SEO consultant:
Repackage Old Posts
Look at all of the written content that you’ve made in the past year and repackage them into one article. For instance, you could create an “Ultimate Guide” or a “Top 10 List” or something like that.
Pick the best parts of each content and just paste them directly on the new article. You might also want to do some minor edits, but that’s about it.
Updating Old Posts
If you’ve written content before like “the best trends in 2017” or something that has a time component, then you can just update them as you see fit.
Topics like that almost always have new things to say each and every year. You might have to do a little bit of digging to find new information, but the good thing is that the internet is a vast resource and you pretty much find anything you need so that you can edit your articles accordingly.
For instance, I’ve revisited my top graphics cards last year and then just updated my list so that I can post it this year.
The thing that you have to remember is that updates are usually not that long since there are only a handful of things added to the list. Still, it is a great way for you to revisit your old articles and give it new life.
Link Articles from Different Sources
Websites typically work under one umbrella. What I am trying to say is that we operate under a niche. From fashion to the tech industry, we usually have different people covering the niches as well.
That can be a good or bad thing. It can be a bad thing because they’re going to be your competitors. However, it can also be a good thing because you can actually establish solid and lasting relationships with them.
You can do this by creating an aggregate article where you make a list of handy topics and then provide the appropriate outbound links to these topics.
By doing so, you can build relationships with other websites in your niche and they, too, will return the favour as well.
Talk More About Specific Topics
From time to time, we create topics that are too broad and although there’s nothing wrong with it, it might not be in-depth enough to provide information that a person might need.
Therefore, it would be best to create content variation. Suppose that you’ve written mostly broad topics about your niche, how about creating more focused articles as well?