Back in the early days of websites, you usually see a page that is just full of clutter. Although some are made that way to cram as much information a person needs to know about the site, it can actually look less appealing due to the said clutter.
More websites nowadays are becoming successful by keeping a more simplistic design. So, if you want to follow the lead of a successful designer or website design company, here are some useful tips to help you keep your design simple yet functional:
1. Follow the 80/20 Rule
Have you ever heard of the 80-20 rule? It is used in many different contexts but the general idea is that whatever you do, constitute either 80 or 20%. Suppose that you only work for 20% of your waking hours, but because it is of good value, you actually gain 80% more by doing less.
That is basically how you should create your site. As much as possible, only include the essential elements on it so that it will not look cluttered and unappealing.
Perhaps using a colorful background and a suitable typeface, and probably putting a hamburger menu in the mix, will help you get started in simplifying your web page.
2. Keep the Number of Pages at the Minimum
In your quest to create a website that has a simplified design, you want to make sure that your visitors and potential customers can get to where you want them to go in the first place in just a few taps or clicks.
A great example of this would be to add a Call-to-Action button right on your homepage so that your customers can directly do business right from the get-go.
Maybe you want your visitors to read an interesting piece you just wrote, then provide a link on the landing page directly to the said content so that users will not have to find it themselves.
It’s decisions like these that can help increase customer engagement. By being straightforward when it comes to your content and what you’re offering, you will instantly reduce your bounce rate and increase conversion rate at the same time.
3. Use Only a Few Colors
Some designers think of using a diverse color palette on a website only for it to come out as something that is undesirable in the grand scheme of things.
Do not go overboard when it comes to the overall aesthetic of your website. Choose a few colors and stick with it. You could even just use 3 colors and you are good to go.
Look at popular websites that do this. Facebook, for example, has a very simple blue and white color scheme, but because of its simplicity and not being over-the-top, people actually love how it ended up looking.
So as much as possible, limit the number of colors you’re going to use.
Simplifying your website design is easy if you really know what you’re doing. Start by putting only the essential elements on it, keeping the number of pages as low as possible, and using only a few colors are just ways you can implement a simple design scheme on your page.